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Heisman winner's Superman socks soar in popularity
Robert Griffin’s finesse on the football field earned him the Heisman Trophy, but now his fashion
flair has created a surge of interest for foot apparel featuring the Man of Steel.
The whimsical Superman socks, complete with a red cape, that Griffin wore to the televised awards
ceremony Saturday became a hot topic online immediately after he debuted them in an interview during the ESPN program.
The Baylor University quarterback donned them again Monday on the “Late Show With David Letterman,”
where he presented the “Top Ten Thoughts That Went Through Robert Griffin III’s Mind When He Won the Heisman Trophy.”
Robert Griffin III shows off his Superman socks after winning the Heisman Trophy on Saturday in New York.
Robert Griffin III shows off his Superman socks after winning the Heisman Trophy on Saturday in New York.
Craig Ruttle / Associated Press
Griffin purchased the superhero socks from Spencer’s Gifts in Richland Mall, store manager Sam Johnstone said.
She sold them to him a few weeks ago, she said, and didn’t think about it again until he lifted a pant
leg to reveal them on TV on Saturday,
“When I saw them, I was like, ‘Oh, my goodness! He bought those from me,’ ” said Johnstone, who watched
the ceremony at home with her husband. “I was so excited.”
But fans of the fancy socks are having a hard time getting ahold of them. Spencer’s sold its last pair
of Superman socks Monday morning; the store is working on getting more. In the meantime, Johnstone said,
customers have been buying other Superman items with capes, like a shirt, backpacks and even glasses.
“I was surprised when we got the glasses in. I thought they were kind of silly, but when people found
out the socks were gone they wanted anything else with the cape on it,” Johnstone said.
Online retailers like Amazon.com also were out of the socks. And on eBay, the normally $12 socks were
going for $32 to as much as $180 on Monday afternoon.
Baylor football season ticketholder Anthony George, of Waco, said his wife looked for the caped socks
online as soon as Griffin unveiled them at the ceremony.
She found a pair through the Superman Museum in Metropolis, Ill. She browsed other websites looking for
the socks with no luck, and when she returned to the museum’s site 10 minutes later, the socks were unavailable.
“My parents live about 15 miles from the museum. My mother drove over there today and they said, ‘We had
online orders that filled all we had in stock, so we can’t give them to you,’ ” said George, who wanted
the socks for his 13-year-old son as a Christmas present. George said his mother did buy a pair of
argyle-patterned Superman socks but, alas, they have no cape.
Irving, Texas-based Bioworld Merchandising is the manufacturer of the caped socks, a design it debuted
during the summer and sold directly to retailers. The socks were picked up by Spencer’s, 80s Tees and
The Hush Radar
, but by October they were completely sold out.
It was unclear how many pairs of socks were available for purchase last weekend. More on the way
April Graves, brand and marketing manager for Bioworld, said the socks will be relaunched in January
and sold exclusively online at www.thehushradar.com, one of its affiliated brands.
Some pairs of Superman socks have sold for as much as $180 on the auction site eBay.com.
Craig Ruttle / Associated Press
She said the company is honored that Griffin has taken a liking to its products.
The quarterback wore a pair of Elmo socks Bioworld makes during a separate ESPN interview, but she
did not know if those socks have seen a similar boost in popularity.
“He’s such an amazing player,” Graves said. “It’s really great to see someone so young have so much
success and show such dignity with themselves, and for him to be associated with us was just an honor.”
Griffin’s socks aren’t the only piece of clothing in hot demand since he became the first Baylor player
to win the coveted Heisman.
Today, QTI Apparel of Waco will begin selling official green and gold Heisman winner T-shirts
featuring Griffin’s No. 10.
Jeffrey Paul, retail and licensing manager for the store, said QTI ordered the shirts as soon as the
Heisman trust began printing them Sunday. The company sent two truck drivers in an 18-wheeler to
drive nonstop to Jacksonville, Fla., where the shirts were being printed, so they could have 3,000
available for purchase this afternoon.
“When we have someone that is so successful as Robert, and who is just a great ambassador for the
community, everybody wants to be a part of it,” Paul said. “For a lot of people, that means having
something like a T-shirt or pennant or a hat, something they can look back 10 years from now and
relive all that excitement that we experienced Saturday night.”
Paul said QTI has a temporary retail store at 300 S. Valley Mills, at the intersection with
Franklin Avenue.
The shirts also will be sold at Academy Sports and Outdoors and local Bush’s Chicken stores.
QTI also is sending shirts to a Bush’s Chicken in Copperas Cove, where Griffin played high school
football.
QTI also has six different Alamo Bowl T-shirt designs for sale commemorating the Bears’ bowl
appearance later this month.
By Regina Dennis
Tribune-Herald staff writer
rdennis@wacotrib.com
source:
RGIII's Super Socks Prove Super Elusive
Robert Griffin III set the Twitter world on fire Saturday night when he raised his pant
leg to reveal a heroic choice in hosiery before he went on to win the Heisman Trophy. The big
reveal resulted in Twitter timelines filled with screencaps of his Superman Cape socks and sent many
scrambling to buy the item online.
Unfortunately, the socks were as elusive as RG3 is on the gridiron. Superman Knee High Cape Sock
shoppers were greeted by bold letters that read “currently unavailable” or “item is out of stock”
when they found potential online retailers following a Google search.
The company behind the socks is Irving, Texas-based Bioworld Merchandising Inc., which started by
designing and distributing licensed headwear in 1999 from popular beer brands to cartoon characters
to comic book heroes.
The inventory issue is related to the item being a “test flight” this past summer and demand grossly
exceeding supply. The initial stock lasted less than six weeks.
“The Superman socks were part of a series of caped socks created by our in-house design team and we
were absolutely blown away by the success of the item,” said April Renee Graves, brand, marketing and
e-commerce manager at Bioworld. which has distribution deals with the likes of Walmart and Target.
“We were very honored and proud to see that Robert Griffin III wore one of our products to the Heisman
awards ceremony. We have a number of Baylor alums and football fans on our staff, so it was that much
more special for our company.”
RG3 is a known ‘sock aficionado’ (he claims that he can wear a different pair every day for two months)
and didn’t disappoint when he donned a bright red pair featuring Sesame Street’s Elmo, also a Bioworld
item, during his SportsCenter interview with Hannah Storm the following morning.
The Superman Cape socks, ironically enough, have become the Tickle Me Elmo of the 2011 Christmas season
for college sports fans, with many tweeting that they’ve since added the socks to their holiday wish list.
For those looking to purchase the socks, there’s good news and bad news.
The good news is that the company has committed to producing another run of the item and is currently
doing so; the bad news is that it will be a limited edition stock refill and will be distributed to
their retailers on January 10 (shipping to customers on January 15).
Bioworld recommends pre-ordering the socks on their partners site The Hush Radar
because the website
is already taking pre-orders, and seemingly capitalizing off the buzz created by RG3 by including the
following line in the item description: “The stuff Heisman Trophy winners are made of...Superman cape
socks that is.” The caped socks retail for a reasonable $14.99 and come in four different superhero
varieties: Superman, Wonder Woman, Batman and Robin.
And if you have deep pockets and want the item in time for Christmas, you can score a pair of the
Superman socks through eBay auctions that will ultimately cost you $50 and up to win.
So, does the Texas-based company see any future partnerships with the sock-obsessed Baylor QB?
“We’re trying to get in touch with him,” said Graves. “Our company motto is… who knows what the
future holds. Our world is full of possibilities!”
And from what we understand, there’s no truth to the rumor that Superman wears Robert Griffin III socks.
source:
Heisman Trophy winner Robert Griffin III
Heisman Trophy winner Robert Griffin III, of Baylor, shows off his Superman socks during a news conference after the ceremony, Saturday, Dec. 10, 2011, in New York. Photo: Craig Ruttle / AP source
Superman Socks with Capes
Watch Heisman Winner Rock Elmo Socks on SportsCenter
Buy Now!!!
How many Bioworld items can you spot?
How many Bioworld items can you spot?
Dickies Skate Team skater Tom Remillard won the Converse Coastal Carnage
Dickies Skate Team skater Tom Remillard won the Converse Coastal Carnage skate contest out at the US Open of Surfing in Huntington Beach. He beat out Tony Hawk and other skate legends to take home first place! source.
College hoops star, Notre Dame's Skylar Diggins, and a friend enjoy Bioworld's character headwear
"College hoops star, Notre Dame's Skylar Diggins, and a friend enjoy Bioworld's character headwear. Check out these and many more designs at Bioworld Merchandising." Check it out on our blog!
Check out the Green Lantern t-shirt on the cover of Entertainment Weekly
Check out the Green Lantern t-shirt on the cover of the 3-25-11 issue of Entertainment Weekly. Bioworld has the widest selection of Green Lantern merch. Check It out at Bioworld Merchandising Check it out on our blog!
Bioworld Merchandising Apparel Tee spotted at SXSW 2011
Check out Bioworld Merchandising Oscar The Grouch Apparel Tee spotted at "The Fiat Fader Fort" SXSW 2011. Check it out on our blog!
"The (Dickies) Hat" my brother's beloved hat that finally bit the dust.
"The (Dickies) Hat" my brother's beloved hat that finally bit the dust.
"You may remember my post awhile back about "The Hat" my brother's beloved hat that finally bit the dust. In the comments of that post, someone from the company Dickies said they'd like to send Ben a new hat.
I have to admit I was skeptical. Afterall, I didn't know anyone but my family read this blog. But sure enough, I got an email from Chris Hegerfield, the Director of Licensing at Dickies. I
couldn't resist asking how in the world he had stumbled on my blog. He said they have signed up with Google alerts and my post had shown up there. He said "We usually get posts about criminals
wearing Dickies hoodies or Dickies pants when they're arrested so it was nice to see a post like yours. I guess criminals recognize the value of Dickies apparel."
read more...
Bioworld Merchandising & Dickies to the rescue!!!!
Check it out on our blog Making Stuff...
Check out his original hat in the middle.
Bioworld launches Dickies Spring 2011 fashion headwear line
Dickies Headwear is officially licensed by Bioworld Merchandising
Dickies Hats
"DICKIES", the "DICKIES and Horseshoe Device" and "A Legend in Work" are registered trademarks of Williamson-Dickie Manufacturing Company. Use of such
trademarks herein and the use of any internet domain name that includes the word mark "DICKIES" is undertaken pursuant to a license
from Williamson-Dickie Manufacturing Company.
Bioworld Merchandising Free Authority Brand
Free Authority is a fashion headwear brand dedicated to quality milliner craftsmanship. A blend of classic and contemporary that is uncompromised in
authenticity. Our styles are timeless, but also enhanced with modern design techniques. Every hat is constructed with specific trims and fabrics to make
it unique. The design team are experts in headwear and apparel. This allows every piece to be strongly immersed in past and present trends giving it a
distinct look.
Our headwear and accessories know no bounds. There is something for everybody. Free Authority is sold to upscale retailers and boutiques throughout the United States. Online store front coming soon.
Check out our Free Authority Brand look book
Bioworld Merchandising Green Lantern shirt on Big Bang Theory
Check out our Green Lantern Tee featured on the tv show "Big Bang Theory"
Bioworld Merchandising is one of the Top 10 fastest growing companies in North Texas
Bioworld Merchandising is one of the Top 10 fastest growing companies in N. Texas. The prestigious recognition awarded by the Dallas Business Journal.
Bioworld Sesame Street Apparel tees on "The Late Night with Jimmy Fallon"
Check out our Sesame Street Apparel Tees that where featured on "The Late Night with Jimmy Fallon" tv show.
Nicole "Snooki" Polizzi sporting Bioworld's Jersey Shore Headwear
Nicole "Snooki" Polizzi sporting Bioworld's Jersey Shore Headwear
Bioworld's Dickies Headwear featured on the Dj Hero II commercial
Bioworld's Dickies Headwear featured on the Dj Hero II commercial
Bioworld's Biggie Apparel Tee featured on Antenna Magazine
Bioworld's Biggie Apparel Tee featured on Antenna Magazine
Bioworld's Oscar The Grouch Flatbill Cap
Bioworld's Oscar The Grouch Flatbill Cap
Busta Rhyme's sporting Bioworld's Cookie Monster Flatbill Cap
Busta Rhyme's sporting Bioworld's Cookie Monster Flatbill Cap
Bioworld's Ghostbusters Hat Winners
Bioworld's Ghostbusters Hat Winners
Bioworld's Teenage Mutant Ninja Turtles backpack featured on The Hundreds
Bioworld's Teenage Mutant Ninja Turtles backpack featured on The Hundreds
Lil Ronnie ft. Yung Texxus & Louisiana Cash sporting our "SILENCE I KEEL YOU" tees
Check out Rappers (Lil Ronnie ft. Yung Texxus & Louisiana Cash) sporting our "SILENCE I KEEL YOU" tees.
Dallas Cowboy's Tony Romo sporting Miller Lite Cap
Dallas Cowboys quarterback, Tony Romo, (with Jessica Simpson) wearing a Miller Lite Cap from Bioworld.
UFC "Rampage" sporting Bioworld's Throwdown Hat
BioWorld Merchandising, UFC superstar Quinton "Rampage" Jackson in a Bioworld Throwdown cap.
Fighter Lyoto "The Dragon" Machida
"Fighter Lyoto "The Dragon" Machida, (in Bioworld Bad Boy cap) is the Light Heavyweight Champion of the World."
Bioworld's UFC Hat featured on Shaq's show
Check out Bioworld's UFC Hat featured on "Shaquille O'Neal's" show
MMA Roger "El Matador" Huerta
BioWorld Merchandising, MMA Roger "El Matador" Huerta sporting a BioWorld Bad Boy cap.
G-Shock BMX rider Blackman, Shaquiel O'neil, Carey Hart, Pop Star "Pink", Tony Romo, Jessica Simpson, Chan Kinchla, John Ocallaghan, Katherine Heigl, Teenage Mutant Ninja Turtles Backpack with masks featured on Street Rat, geekologie and Gadget Review.
G-Shock BMX rider Blackman, in the Cookie Monster flatbill by Bioworld. Shaq> in his Sesame Street Gear. Carey Hart, (Action Sport Star) seen here with pop star, Pink, in a new Hart & Huntington cap by Bioworld. Katherine Heigl, of Grey's Anatomy, and hubby Josh Kelley in a BioWorld Coca-Cola Cap. Dallas Cowboys quarterback, Tony Romo, (with Jessica Simpson) wearing a Miller Lite Cap from Bioworld Chan Kinchla, lead guitarist of multi platinum band The Blues Traveler with Bioworld Pike Headwear. Bioworld's Teenage Mutant Ninja Turtles Backpack with four color masks featured on Streetrat, Geekologie and Gadget Review. John Ocallaghan sporting Bioworld's Teenage Mutant Ninja Turtles Michelangelo with shell underbill.
