Bioworld Debuts BIMBA Y LOLA Collection

The high-end Spanish brand partners with Bioworld International for an exclusive collection.

BIMBA Y LOLA  are relaunching an apparel and accessories capsule collection with Bioworld inspired by the painting, “Bathers at Asnières” (1884), one of artist Georges Seurat’s most iconic works. "We felt BIMBA Y LOLA was the perfect partner to execute this exclusive collaboration with London’s The National Gallery," says Richard Radford, head, licensing, Bioworld International. “It’s an exciting opportunity to link the brand (and its fans) to a world-renowned arts institution through a unique drop. All the products in the range are a reinterpretation of a single painting.”

As an official licensee of London’s National Gallery, Bioworld International has fostered this unique project – in it, BIMBA Y LOLA joins the celebrations of the gallery’s 200th anniversary through a drop of apparel and accessories including dresses, shirts and leather handbags, probably the retailer’s signature and most popular item. 

The exclusive range becomes available at a select choice of BIMBA Y LOLA locations around the world, including London (Regent St. flagship store), Paris, Miami, Mexico City, Madrid, Barcelona and Singapore. The brand’s online store also features the collection, which uses different crops from Seurat’s iconic painting as large-format images printed on the products.

BIMBA Y LOLA had previously worked on collaborative projects with artists and designers, but this is the first time it has released a fully licensed collection in its 20-year history. The brand was born in Spain in 2005, now runs nearly 300 points of sale around the world and sells online through its own site in 36 markets. It is a growing force in the landscape of high-tier retailers with global sales raising above 225M € yearly. 

The marketing side of this special project is strengthened with a video interview where National Gallery Art historian, Richard Stemp, explains the secrets and relevance of “Bathers at Asnières” while in front of this artwork, filmed in the gallery itself. Further to this, the brand is also partnering with fashion influencers and London’s trends magazine The Face on a 360-degree communication campaign around this project.