Comic-Con Has Become a Runway for Fandom — Meet the Brand

When New York Comic Con kicks off this week, the convention floor won’t just be a celebration of panels, collectibles, and cosplay. It’s also become an unlikely runway, where fans show off their passions through everyday fashion. And behind much of what’s on display is a name most people don’t even know: Bioworld.

The Dallas-based company has spent the past 25 years quietly shaping fandom fashion, from Marvel diehards and Pokémon trainers to anime fans and Hogwarts grads. Fans can find their pieces in retailers such as Target and Urban Outfitters as well as Disney Parks, but the company name rarely appears on the tag. If you’ve ever thrown on a Star Wars hoodie, a Harry Potter backpack, or a pair of Disney socks, chances are you’ve worn Bioworld.

“For 25 years, we’ve honed in on the intersection of pop culture and fashion, staying ahead of the curve on global fandom trends,” Bioworld CEO and founder Raj Malik says. “We don’t just create apparel and accessories, we live and breathe the fandoms that inspire them.”

What sets Bioworld apart is a focus on translating fan identity into wearable style. Instead of logo-slapped tees, Bioworld leans into streetwear aesthetics, subtle nods, and designs that fit seamlessly into daily wardrobes. 

“The last thing we want is just a title treatment on a t-shirt,” says Doug Johnson, creative director of Bioworld’s premium line, Heroes & Villains. “We create timeless pieces that elevate the story.”

The milestone year lines up with an exclusive NYCC party this week — a fitting stage for a brand that’s quietly outfitted fans for decades. What once lived only at conventions or in collectors’ closets now fills city streets worldwide. At Comic Con, that shift is unmistakable: fans not only dressing up, but dressing well, turning the convention into a stage for personal style.